There is no definition in the legislation of ‘a non-commercial purpose’ in relation to research or education, neither
have there been any court cases that have clarified a definition, although in 2007 an English court stated that the activities of a private research company amounted to commercial use where it had gained unlicensed access to the contents of a mapping
database service made available only to universities and the public research communities in the UK. Moreover, Non-commercial means something is not primarily intended for, or directed towards, commercial advantage or monetary compensation by an individual or organisation. So the answer to your question really depends on the company's details and the extent of its potential monetary benefit.