Deleted user
posted 3 years ago
Can companies be held liable for people attempting to imitate advertising stunts?
I have a small apparel company that functions as an e-commerce shop. Our brand and marketing material features are an edgy and cool style, because our targeted demographic is young adults. In addition, people can submit videos on a section of our website, and each week we choose to feature someone's video. Some people warned me that if a kid severely injures himself or dies while trying to make a video or get a picture to post on social media, our company could be held liable. To what extent is this a valid concern?
  • United States
  • Tort

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