Are SMS Spam Opt-in messages required for Third-Party Non-Marketing Texts?
posted 3 years ago
I have a service where customers are able to purchase non-marketing SMS Text Messages that will be sent to their friends.
Since these text messages have been purchased and do not have marketing content, but are being sent to a third party. Are they still considered as "Spam" and require opt-in verbiage, such as "Data&MsgRatesApply" or "Text STOP to opt-out" or does the purchased and non-marketing nature mean that these spam opting messages are not required?"