The True Cost of Trademarking a Name in Italy
Cost of Trademarking a Name in Italy Contrary to popular belief, registering a trademark in Italy is not expensive. I was working with a client, let’s call her Sofia, last summer. Sofia's marriage had many rough patches, and she wanted to leave. At the same time, she started a new company, the name of which she wanted to trademark. Her plan was to act depressed for a while, waiting for her ...
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