Table of ContentsIntroductionValuable BrandFashion Licensing and Brand IntegrityChoosing a Licensing PartnerThe Art of Drafting a License AgreementCollaborations in the Fashion BusinessWhat about the Future? Introduction Fashion licensing and collaboration is quite common in the fashion industry, luxury brands, star athletes, and retailers. One of the basic principles in the fashion industry is the business of licensing and strategic collaborations. In this business, two or more separate entities with distinct fashion businesses enter ...